Amplify policy messaging through localised data
Government agencies and government funded bodies are under increasing pressure to communicate their impact, in particular to other parts of the policy ecosystem. These messages have greater resonance when they are simplified into relevant local visualisations.
By transforming complex data into easily digestible, interactive maps and dashboards, public affairs professionals and communications managers working across government agencies can effectively highlight their core policy messages to MPs, MSPs and MAs, councillors, the media, and the public at large.
“Polimapper has been a vital tool in our engagement with MPs.”
– Nationwide
Strengthening policy communication
Effective outreach is about more than just presenting numbers—it’s about delivering the right information in a way that resonates with both the general public and other policy influencers.
Through the use of intuitive dashboards that help you visualise demographic data and public service outcomes, Polimapper’s Stakeholder Connect tool enables government bodies to express their impact, and core policy objectives, in a way that maximises its local relevance.
Through the product’s mapping and analytics capabilities, public affairs and communications managers working inside government bodies can:
- Use heat maps to highlight specific the districts or regions most affected by their programs
- Tailor their presentations and messaging to elected representatives, such that the focus is on the specific constituencies concerned.
- Provide credible evidence to reinforce proposed policy or budget allocations.
Partnering with local government
Central government bodies and national agencies frequently work in collaboration with local councillors and elected mayors.
Through Polimapper’s Councillor Connect product, the public affairs and communication teams within government bodies can develop their relationships with elected local councilors, by:
- Identifying relevant councillors, whether that be county, unitary, metropolitan, or district areas, by geographical postcode.
- Providing tailored insights that demonstrate local outcomes in a particular councillor area.
- Reaching out directly to specific councillors directly through built-in email functionality
See Polimapper in action
Combining data-driven evidence with community-level insights, government bodies can both simplify and amplify the relevance of their messaging.
Polimapper’s user-centric design and robust analytics platform empowers public affairs teams in conveying both their organisation’s wider contributions and the relevance of its key initiatives.
Book a demo with Polimapper today, to explore how the products tools can enhance advocacy and policy influence.
